If you’ve been reading this series, you should already be thinking about your business with a different perspective — from the perspective of a “1%-er.” So now it’s time to think about yourself with a different perspective. If you’re serious about wanting to make a quantum leap from where you are today, you have to do some honest self-assessment, and ask yourself some really thought-provoking questions about your professional AND your personal life:
- Just what IS my dream, my vision?
- What is the quantum leap I want to make?
Based on those two answers, now ask yourself:
- Where do I stand now?
- What’s working? What’s not working?
- Where am I strong? Where am I weak?
- What are the biggest threats in my life? My biggest opportunities?
Based on all that… you DEVELOP A PLAN!
Most entrepreneurs — which, as a Practice owner, you are — start out with an initial vision that’s sort of like the “American dream.” You started your Practice,… expected to do well,… live a really nice lifestyle,… provide your family with everything they wanted,… retire young,… and spend a lot of time doing all the things you enjoy.
If you’ve achieved that, well, kudos to you! You’re in the very small minority who have… because very few people PUT A PLAN IN PLACE to make their dream a reality. It’s never too late to get back on track with your vision, or to RESET your vision — to something even bigger and better, based on what you know about yourself today,… that you didn’t know when you first started your business. “Finding your genius” will help you do that.
Find Your Genius
I absolutely love this concept of “finding your genius”! Forget the traditional definition of genius that’s commonly associated with a high IQ level. Instead, think of genius as the intersection of what you most LOVE TO DO and what you’re GREAT AT DOING — where your excellence and your passion collide is where you find your genius. We ALL have a genius, we just need to listen to ourselves to figure out what that is, and then learn to tap into it.
From the time we’re youngsters in school, we’re actually pointed away from our genius by being told to work on our weaknesses — to work on improving that “C” instead of spending even more time on an “A” subject. But, when you eventually get a job — or start your own business — you’ll be paid for your strengths, not your weaknesses. So reprogram your thinking to focus on your strengths — do those things you’re best at and that you enjoy doing. Then delegate the rest.
Surround yourself with people who complement your strengths, so you have people to delegate to that are good in the areas where you’re not. I personally live and die by this adage — “I know what I know, but more importantly, I know what I DON’T know.” Then I do something about it! I find people who have the knowledge and experience my organization needs. I don’t pretend to know everything, and even if I did, I couldn’t do everything myself, so I’d still rely on geniuses in areas where I delegate so I KNOW the job will get done at an A+ level.
Here are some great clues that will help you find your genius:
- You have a real passion for it. Your area of genius will be characterized by enthusiasm and intense interest. It’ll be FUN! And, it will be hard to turn the passion off, even when you’re away from work.
- You’re an absolute sponge when it comes to learning about your genius area. You absorb new information easily and quickly, and integrate with what you already know about it… continuously building on this strength.
- It’s never like “work.” You enjoy it so much that when you’re operating in your genius area, you get into a flow… a rhythm… a “zone.” You get totally immersed and lose yourself, and don’t get distracted. You suddenly wonder where the day went!
It would be great if we could all “just know” what our genius is, but unfortunately it’s not so simple. It’s not always that obvious, and can take years of trial and error in all types of businesses. And, it evolves over time. Entrepreneurs in particular can spend half our lifetime trying to figure out our genius. Some “serial entrepreneurs” become immensely successful because they figure out that starting and growing businesses of all types is what they’re great at. Others only achieve marginal success because they’re still trying to figure out what’s the ONE business they’re really great at. You can have average success indefinitely by trying to pretend you’re in your genius when you’re not, but you’ll never achieve significant success or real satisfaction.
Here’s a great visual to drive the point home: put a “G” in the center of a sheet of paper and draw a circle around it. Inside that circle is your area of genius. Your success will depend, to a very large degree, on how often you step outside that circle. The more you step away from what you do best, the less differentiated you will be in your market. You’ll be too much like every other average Practitioner out there. So figure out what you do best and stick to it… and delegate all the rest of the stuff that still needs to get done.