You probably know that Leap Year only happens once every four years. But do you know why? Although the year is 365 days long, it actually takes the Earth 364 and one-quarter days to travel entirely around the sun… So we decided to balance things out by adding an extra day to the calendar! An extra 24 hours every four years.

Much like Leap Year, your life is filled with random, fleeting opportunities. They peek their heads up just long enough for you to grab them. Sometimes, if you don’t pay them any attention, they simply disappear. They leave you alone. You never see them again.

Take a second and think about your day-to-day life. What opportunities did you miss this month alone? What about in January? Start by looking back at your goals. Did you hit them? Were you close….? Or, Were you far off? What do you think could you do differently?

Maybe you missed the perfect moment to encourage one of your team members, or give them a shout out for going above and beyond. Maybe it was an incredible investment opportunity. Maybe it was a charitable event or chance to impact your community. Maybe it was even missing an important family event to stay late at the office… Again.

The point is… Tomorrow is a new day. Another 24 hours that hold important, life-changing opportunities. But you’ve got to start working smart. You’ve got to start maximizing every single opportunity you get–both personally and professionally–and taking every day by storm.

Leap Day might seem like a random phenomenon–something we invented to keep our lives from getting disorganized and chaotic–but it’s also extremely symbolic. It’s ONE day that you didn’t have last year. It’s an entire 24 hours that you either used to 1) do something incredible or 2) do something mediocre. The choice was up to you.

And that’s how you should view Every. Single. Day.

So, what are you going to try NEXT month that you didn’t try this month? Is there a training that would help push your practice ahead of the curve? Could you take your marketing to the next level? Look at your numbers, think about where you’re headed, and make a decision. What are YOU going to do with your time here on Earth? Because it is finite. And it’s up to you to make it count.


Until next time,


Jay Geier