Month: March 2018

How to Match Your Message to Your Market

Have you ever had a marketing piece fail, and you just can’t figure out why? You thought what you included in the piece was very important and something your patients should take action on right away, so why didn’t they? While there are a host of reasons to consider, one of the first things you should check is your Message to Market Match. In the most basic terms, Message to Market Match means starting every communication with an analysis of your market, then thinking about what they want, and using that information to formulate what your message should be...

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Finance 101: Depreciating Assets vs. Appreciating Assets

Making large purchases or investments can be a terrifying experience for some people… especially if they let their feelings about the item they are purchasing cloud the facts they are taking in about the purchase. But when it comes to Debt from a large purchase, it is not all the same. In fact, sometimes taking on Debt can be the smartest thing you can do for your Practice. Sound crazy? Let’s review the two basic types of investments to enable you to make wise investment decisions and maximize your ROI. Let’s get started!Depreciating AssetsFirst, let’s discuss Depreciating Assets. These...

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The Intentional Calendar

Jay Geier teaches his clients to be intentional about putting their families first when planning their annual calendars.Can you believe we are already coming to the end of the first quarter of 2018? The first three months of the year have flown by, and before we dive into second quarter we need to pause and take a reality check of our progress.If you’re like most of us, you entered this year full of incredible plans to be super-organized and productive. You might have even made New Year’s resolutions about getting more exercise or spending more time with your family...

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