How to Match Your Message to Your Market
Have you ever had a marketing piece fail, and you just can’t figure out why? You thought what you included in the piece was very important and something your patients should take action on right away, so why didn’t they? While there are a host of reasons to consider, one of the first things you should check is your Message to Market Match. In the most basic terms, Message to Market Match means starting every communication with an analysis of your market, then thinking about what they want, and using that information to formulate what your message should be...
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