Month: August 2017


As you should know by now (if you are a 5X Member), someone will end the Big Year driving away in Jay’s Porsche 911 Targa 4S. And not only that, but their team will win $25,000 – and Jay is paying the taxes on the cash!If you and your team are planning to be that winner, you should already have been thinking about how you are going to win that car! Talk to your team and make sure your plan is already in place. You’ve already set your goals for the year, so now you should be breaking all...

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Create a Marketing Team (without hiring!)

How many people are in the marketing department in your Practice? One? Two? One-half? Are you thinking what department?Well – regardless if you have multiple people or just a portion of someone’s time, there is a way to create a full marketing team without hiring anyone new. First, I want to preface this by saying you SHOULD have one full time marketing person in your practice. If you have someone at the front desk that also does marketing – your New Patients will not continue to grow. When you are starting off, we understand that everyone has to help in...

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If you want to grow your practice, you have to market!

When you invest in Marketing your practice, you’re attracting more New Patients. Those New Patients are the life force that will give you the bump in production and collection your practice needs. The infusion of those New Patients will allow your practice to be successful for a long time – even when other practices tend to plateau. Through Marketing, you’ll see the growth of your practice quicken and be able to out-pace your competitors with ease. But in order to prevent plateauing, boost your practice growth, and out-pace your competitors, you have to start investing in your Marketing! How...

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Build Better Marketing in 4 Steps

When it comes to marketing, you’re never really finished. As the world changes, so does your marketing. For this reason, it is important to constantly analyze and fine-tune your marketing efforts. Now, I know what you’re thinking… “Constant change? Jay, that sounds like a lot of work and a whole lot of money!” But, I’m going to share a few simple steps to help you get the most return on your marketing investment and make the marketing process a little easier for small business owners just like you.  The rules are simple and easy to remember: 1) Test it…...

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The Power of Marketing: How this office saw over a 100% increase in new patients in less than 3 years

Dr. Michael Landry has successfully operated Consultants in Dental Aesthetics in Houston, TX for over 35 years. For many years, Dr. Landry ran a consistent business that had really plateaued and, in 2005, finally broke the $1 million mark after some changes in strategies. Dr. Landry and his wife, Mary Ann, wanted to grow even further and knew their entire team needed additional training, particularly their front desk. Little did he know what a marketing genius Mary Ann would prove to be, or how they would work together to transform the practice, their lives and the lives of their...

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