Month: June 2017

6 Reasons Why You Should Offer Incentives to Your Dental Team

I believe in the power of incentives. I incentivize my team at the Scheduling Institute, and we advise our clients to do the same. I believe, when administered appropriately, incentives motivate people to expand their current capacity and do more for their jobs. A story from the Foundation for Economic Education of British prisoners being shipped to Australia in the 1800s is a great example of the influence and motivation of incentives. Captains were paid per prisoner to transport them, but when they arrived in Australia, only 40% were surviving the trip. Many humanitarian groups got involved to ensure...

Read More

How To Stand Out Amongst Your Dental Competitors

If you bought a fancy new piece of equipment for your practice, how would you describe it to your patients? Would you call it by its technical name and leave it at that? Or would you emphasize all of its cool features and benefits to them? Obviously, the latter makes much more sense from a marketing perspective. You don’t want to present your patients with a boring, minimalized version of the truth. You want them to understand and appreciate your investment. So, why aren’t you applying the same rules to marketing yourself? Every single day, you take part in...

Read More

The Thing Leaders Do Well (You Might Be Surprised)

When you’re a kid, you think that being a leader is all about being first. You want to be in the front of the line, at the center of attention. But, unfortunately, a lot of people never grow out of the me-first mindset. They fail to recognize one of leadership’s most important lessons, and it has a startlingly negative effect on their professional careers. This June, roughly 800 select students will enter the grounds of the U.S. Military Academy at West Point, NY, to begin their education as military officers. The academy’s elite leader development program is one of...

Read More

Want a Successful Dental Practice? Turn Off the Radio!

Every year, I swear off talk radio. I vow not to allow myself to get sucked into the latest political scandal or “expert” opinion on radio, television, or even online. But it’s not easy, as there are more than 1,300 different radio stations in the U.S. dedicated to news and opinion alone (according to newsgeneration.com) and countless TV and online media sources vying for your attention with scandalous headlines and dramatic images. Resisting that urge to tune in takes intention and a plan. Because if I’m not intentional about what I am listening to, I will listen to something...

Read More