Month: June 2016

Success is NOT Random…

Success requires INTENTION and a well thought-out PLAN. Success requires people who are committed to achieving goals and understand that mistakes are going to happen. Success is typically measured as an end result or goal… But instead, you should see it as an enriching journey! That might sound cheesy, but listen. You are going to have set backs, encounter barriers and make mistakes. If you’re like most of us, you’ll make a LOT of mistakes. However, you need to retrain your brain to realize that mistakes are a good thing… As long as you find the lesson that comes with every mistake....

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Principles of Influence: Scarcity

Last month, we introduced you to the Science of Persuasion– Dr. Robert Cialdini’s 6 Principles of Influence. We also let you in on a little secret…. If you can master these 6 principles and learn to use them in effective combinations, you will significantly increase the chances that your patients will say “Yes!” to treatment. To review, the 6 principles are: reciprocity scarcity authority commitment liking social proof Once you’ve mastered the science of persuasion, you will notice an increase in your average revenue per new patient, production, and collections! HOWEVER, it’s important to remember that these 6 principles...

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