Month: August 2015

Your Results are Directly Correlated to Your Engagement!

“Your new patients are the lifeblood of your Practice.” “Imagine your Practice is a pipeline. At the very beginning, there’s a huge hole because you haven’t trained your team on how to handle new patient calls and maximize their first interaction with the patient… The telephones! You need to train your team on the telephones or all your marketing money—the money you spent on generating those phone calls—will be wasted!”   We know what you’re thinking. You’ve heard it all a million times before. Especially if you’ve been a Scheduling Institute member for a while, you know that we...

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This Epidemic is Crippling Your Investment Decisions

While working with Practices, teams, and doctors around the world, a grave matter has come to our attention… A terrible epidemic is sweeping the dental and orthodontic industries! It’s called…   The “I can’t afford it” Syndrome.   Left and right, we hear rational people utter the words, “I can’t afford it,” about investments they can’t afford NOT to make! We see thousands upon thousands of Practice owners whose current facilities are seriously handicapping their earning potential, but they refuse to invest in expansion. Their excuse? “I can’t afford it!!”   Fortunately, I know the cure, and I am...

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The #1 Reason Why You Should Keep Your Junk Mail

“Don’t try to reinvent the wheel.”   It’s a truism that’s quipped by business people around the world and a favorite motto here at the Scheduling Institute… But how exactly does it apply to your marketing? Every day, fliers and postcards pour into your mailbox. They’re screaming their messages at you—“Eat our food!” “Shop here!” “Buy me!” If you’re like most of us, these pieces are instantly labeled as spam and chucked into the trash.   But what if we told you that you are throwing away one of your most valuable—and FREE—marketing resources?   Think about it this...

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The Thrill of the Chase: Set Your Sights on BIG Goals

I want you to take a moment and think about something. Today, from the very moment you woke up, you were impacted by goals.   The alarm clock that woke you up was someone’s goal. The lightbulb in your bathroom was someone’s goal. Your electric toothbrush was someone’s goal. Starbucks was someone’s goal. You car was someone’s goal. Every single thing around you that you look at is someone’s goal. Maybe they even found THAT goal in the pursuit of another, different goal! The point is… Don’t delude yourself into thinking that you don’t need goal setting. Don’t assume...

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