Month: April 2014

4 Key Principles for Marketing Your Practice

If you want to grow your practice, you have to do some marketing. Period. On second thought, let’s call that a semi-colon, because it bears repeating: If you want to grow your practice, you have to do some marketing. The following are 4 key principles that you’ll need to conquer in order to take your practice’s marketing to the next level. Start with the ones you’re most comfortable with and/or have time for, then keep adding more to your marketing repertoire. Be sure to leverage other resources to help execute, like your staff and outside service companies. Use your...

Read More

What Does Accountability Mean to You?

You’ve probably heard the term accountability float around a lot, but what exactly does it mean? Accountability can be tracking your goals, so you are holding yourself accountable to where you stand. Or sharing your daily goals with someone else, so they can check in with you on how it is going! There are lots of different ways to add a dose of accountability in your life. So what does accountability mean to you? Brainstorm a list of areas that you can add more accountability to… basically anything you have a goal for should also have built in accountability as...

Read More

Overcome “People Problems” by Getting S.M.A.R.T.

Did you know that 9 out of 10 issues businesses face while implementing changes are PEOPLE related? Think about that! 90% of your problems come from your own people… or yourself! Jay recently re-emphasized to our team that what we do here is change the way people think about their practice. You may think your staff is the problem, but sometimes they just need training. You may think you need some expensive equipment, but really that puts you in debt and siphons your cash flow. You may think you don’t need New Patients (yes, some people tell us this!), but really they...

Read More

7 Steps to Making Your Practice Referable

On a scale from 1-10 (1 being not eager at all, 10 being extremely eager) rate how eager you think your patients are about recommending you and your practice to their closest friends and family members.  Does coming to your office leave a great impression on your patients or is it just another “office visit?” Be honest. There are things you can do to significantly increase their eagerness and make them WANT to refer you.  Get serious about referrals, take the time to understand how lucrative they are to your practice and be diligent about adding new referral strategies to your...

Read More

5 Ways You Can Build (or Destroy) Your Dream Team

Jay invests in himself, his family, his business, his clients and his employees on a daily basis! Our company’s Human Capital is always growing and improving due to his passionate implementation of company values, a solid leadership team, hiring the right employees, placing the right people in the right jobs and clearly discussing the company’s vision. When you build an engaged team, they are able to stay focused on the long-term vision for your practice! We invest in our employees by providing training opportunities, morning huddle focus time, monthly All Employee Meetings, team building activities and contests that will...

Read More
  • 1
  • 2