Out of all the strategies and principles I teach to doctors around the world, the most DIFFICULT one to explain is engagement. Why? Well, until you’ve become engaged and experienced how it SUPER-CHARGES your Practice— production, collections, revenue, EVERYTHING— then you just don’t understand exactly what it means.
I can show you the 1-10 Engagement Scale I’ve created, (with 1 being disconnected and apathetic, and 10 being ON FIRE,) but unless you’ve experienced TRUE engagement, none of it will really click for you.
I can read you hundreds upon hundreds of testimonials from doctors whose lives have changed forever after popping the question and entering a lifelong engagement with their Practice, but unless you’ve BEEN THERE and SEEN it… it will all be white noise.
THAT’S why I’ve decided to create a concrete list of ways to really STEP UP your engagement. You’ve probably heard me say that all doctors should have engagement levels 2-3 points HIGHER than those of their team members, and it’s true! I want to help boost your engagement level ASAP, so you can start positively impacting the rest of your team. Your team’s natural tendency is to mimic your behavior… which includes your engagement!
Let me put it this way… Engagement is essential to KEEPING your employees. Think I’m exaggerating?
According to a recent study…
Four out of five employees don’t reach their full potential.
71% of all employees are not fully engaged.
A whopping 11 BILLION is lost each year due to employee turnover.
These numbers are STAGGERING and remind us that employee engagement needs to be taken MUCH more seriously in the workplace.
Lastly… Remember that engagement takes much longer to BUILD than it takes to tear down. Once you get the momentum going, you have to work to keep it going. Just one poorly thought out sentence or negative meeting can send your entire team’s engagement plummeting— and that can really do a number on your results!
Here are my Top 10 Tips:
1) Commit to a higher standard.
When you decide that “mediocre” is no longer acceptable at your office and you only want the BEST of the best in all areas of the Big 5, it will force you AND your team to step up your engagement.
2) Commit long-term to developing your team.
Developing your team means investing in trainings, and making the conscious decision to help every team member grow both professionally and personally. This will not only increase team synergy but will also improve your relationship with your staff.
3) Set goals and celebrate the wins.
Too often we get totally wrapped up in the negative. It is so easy to notice what goes wrong, and to ignore what goes right. Take the time to celebrate your office’s WINS with the whole team, especially when big goals are met!
4) Develop and share core values.
At the Scheduling Institute, we interview our potential employees to see that they are in line with the core values of our company. We want a team that is positive, fun, ethical, sales-minded, and over-delivers on value. These are the values by which we measure every hire, fire, reward, and company decision.
5) Model being engaged.
As I mentioned earlier, you’ve just got to trust me on this one. If you put in the effort to raise your engagement, your team will follow suit! That means improving your attitude, filtering the things you say, and showing a strong interest in the Practice and your team. It’s that simple.
6) Nurture a culture of growth.
The most successful offices are filled with people and processes that are constantly growing and improving. Do you want a team that loves learning and is eager to be the best…? Ok, then encourage them to learn —host financial classes, invest in regular trainings, and encourage personal pursuits and hobbies!
7) Keep a positive focus.
Remind everyone to stay inside their bubbles. I can’t tell you how many times I’ve walked into an office to see the news on and team members bickering about politics. You are letting negativity inside your bubble! You need to focus ONLY on what you can control, because that’s the surest path to success.
8) “You get what you deserve.”
Most of you have heard me say this time and time again. It is, in my opinion, the one thing that you can always count on to be true. If you have an office where low performance is the norm, you can expect low production and poor results. If you run an office where only HIGH performance is accepted, and you all work your tails off— well, your bank account should be proof!
9) Know your strengths and weaknesses.
Nothing screws with your ability to succeed MORE than being dishonest with yourself. If you have weaknesses, you need to admit them to yourself and then advertise them to your team! That way, your team will be able to pick up the areas where you falter, and together you can create balance. If you try to hide your weaknesses, you will end up limiting the success of the whole team.
10) Commit to accountability.
Accountability tends to trickle down from the top. If it isn’t in place at the highest level, it is doomed to fail on all other levels. Here’s the ideal model: a COACH holds the doctor accountable, the DOCTOR holds his/her team accountable, and the TEAM holds its patients accountable. That way, everyone has a support system and is held to the highest standard of performance.
Make the commitment to STEP UP your engagement level today. Whether you choose to invest in one of our specialized trainings or in our first-class coaching program, we look forward to helping you transform your Practice into a place of energy and purpose. Give us a call at 866-917-2808, or visit us online at www.SchedulingInstitute.com.
Until next time,